Advocacy is a deliberate, strategic effort designed to bring about change in society. Change may be natural, but no change is inevitable. Nor does it happen without a great deal of work.

Advocacy involves identifying, embracing and promoting a cause. Advocacy often involves changing power relationships in society. Successful advocacy efforts engage all major sectors to ensure that the changes happen with everyone’s input and knowledge.
Your members require a political and economic environment conducive to the successful operation of their business activities. They need sensible policies, stability in policies, reasonable policy implementation through regulations and effective administration.

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Governance is the process by which the Board guides the association to achieve its mission and protect the members’ and the owners’ interests and assets. Good governance is about balancing strategic and operational responsibilities in a structured and organized manner.

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